Open Ended Research Coding

Open end coding is a methodical process of converting raw data into insightful data. Most of the times, collected data is stored in Excel format but data in raw form is meaningless unless it provides useful insights. In order to achieve this, our team expertise in coding the data in systematic manner to derive meaningful interpretations. With years of experience we have developed in-house techniques of coding as open-ended questions sometimes provide a greater depth of insight that a closed-ended questions. We have an efficient team of trained coders who have experience in sectors such as healthcare, market research, social research, financial services, consumer marketing etc. Key highlights–

• All responses are coded by a person trained in coding. We do not use automated or computer coding. The results are error-free codes that completely reflect the true meaning of the open-end verbatim.
• Quality checks are run on all files by our QC team internally and data gets delivered in the requested format