Consumer Research Services Company in Delhi, India
Consumer research plays an important role in understanding consumer behavior to measure – awareness, usage / consumption of brands, purchase behavior, perceptions, imagery etc. Consumer insights are used to for inputs to – concept check, product design, marketing cues and more.
Consumer Research-Quantitative, Qualitative and Hybrid
- Concept & Prototype/New Product Testing
- Usage & Awareness Study
- Consumer Catchment Analysis
- Ethnography
- Shopper Research
- Brand Mix Analysis
- Brand Leverage Analysis
- Stakeholder Commitment/Satisfaction-Consumer, Channel partners, Employee etc.
- Stakeholder Perception-Consumer, Channel partners
