How Data Collection Services Have Changed Over The Years In the past few years

In the past few years the service industry has changed drastically to offer personalized services to the clients. With the growth of technology, companies today are able to get customer’s data in order to know more about their preferences. In order to capture the information about the clients, data collection services play the pivotal role.

From traditional way of capturing the data (pen and paper interviews) PAPI we have now moved to (computer aided personal interview) CAPI methods. Mobile, computer, and tablets are the major drivers that help capture the data through this medium.

While data capturing through pen and paper was never the best way of collecting the data, it had always presented a number of issues. Here is a brief on a few:

Question on authenticity

Data that has been registered through manual assistance can never be believed for authenticity. As there could be mistakes, the authenticity of such a medium always remains under question.

Additional printing cost

The pen and paper data entry method always required printing, which is an additional cost to bear by data collection service companies.

In addition to this, for bringing the surveyed data from field to office a secured system needed to be designed for data storage and transport. All these were major hindrance to the traditional data collection services which changed with the introduction of computer aided personal interview services.

Data collection through smart devices like smartphones is easy to perform. There is no additional cost involved in this method and companies could easily bear the minimal cost that occurs with data storage. Moreover, sharing of data stored over smart devices is again easier with networking sharing and cloud storage facilities.

Do it yourself or DIY surveys

This concept is exceptional for data survey companies as they could easily design their surveys and reach to the targeted audience to get the results in real time. For companies it is easier, affordable and takes just fewer hours to complete online surveys. It is the new innovation in the data collection method that is growing popularly among startups.

With the onset of such smart data collection methods, data collection companies could make better decisions in order to be more prominent with their analytic services.